Brief:
Tuesday, 2nd March- 9:30 am Seth Enslow of Crusty Demons fame, set a new world record for longest distance jumped on a Harley at 183.7ft (56m).

Strategy:


Result:

Brief:
Engage and excite Harley-Davidson fans.

Strategy:
Utilise Social Media to engage with fans & customers. We use You Tube as the main home for delivering engaging content, supported by Twitter & a blog to create conversation & give people the chance to get closer to Harley than ever before. Supported by display and SEM.

Result:
We’ve seen a phenomenal response to the content being shared, and our follower base is growing quickly over time.

Brief:
Demonstrate the health risks associated with being overweight.

Strategy:
Highlight the prevalence and dangers of obesity, providing people with a means to self evaluate & the positive steps you can take to protect yourself.

Result:
“How do you measure up?” has generated extremely high levels of awareness with one in two Australians claiming to have taken action as a result of viewing the campaign.

Brief:
Find Australia’s Hottest Tradie!

Strategy:
Give women of Australia the chance to get their own back on Tradies with the opportunity to ‘honk’ for their favourite, who will walk away with a brand new Ute! The website at http://www.hottesttradie.com.au showcases our men & gives women the chance to sign up for the regional event. Activity is supported by display advertising, radio and Facebook.

Result:
The men are flowing in and the women are honking frantically…