Brief:
Our target believe most chips are a mindless munch and not special enough for better occasions. Our challenge is to get them to believe that RRD are the most indulgent potato chips

Strategy:
Our idea was to bring to life the story behind how a new inspired flavour combination from Red Rock Deli may have happened

Result:
2nd best selling brand in category 4 weeks after launch

Brief:
Demonstrate the health risks associated with being overweight.

Strategy:
Highlight the prevalence and dangers of obesity, providing people with a means to self evaluate & the positive steps you can take to protect yourself.

Result:
“How do you measure up?” has generated extremely high levels of awareness with one in two Australians claiming to have taken action as a result of viewing the campaign.

Brief:
Get more potential buyers to consider the Honda Jazz.

Strategy:
Create a campaign that demonstrates the Jazz’s uniquely spacious design in a manner consistent with Honda’s brand personality and “The Power of Dreams.”

Result:
The campaign is already generating plenty of discussion both locally and around the world

Brief:
Start a conversation with ‘lapsed’ Christians.

Strategy:
Create a debate online about the relevance of Jesus through user generated content, where people give thanks to Jesus for things they feel grateful for.

Result:
Over 150,000 hits to the website averaging 2,000 a day from 110 countries, with thousands of people created their own thank you. Facebook fans and Twitter followers more than quadrupled during the campaign.